Once in a while, it's good to unfocus your mind, push your chair back, and take five minutes to go on a mental holiday. Here's a couple quick links that recently helped me get away from it all for a few minutes:
- My all-time favorite beer commercial from Estrella Damm. It comes with all the unrealistic expectations of any beer-driven marketing. But still...Formentera. Estrella Damm is the main beer in Catalonia and I used to think that it was inferior to my favorite Spanish beer of Cruzcampo. Of course, that was because I once spent four months living next to a Cruzcampo brewery and could smell the sweet, sweet beer fumes everyday. So, I guess the take home message is that the true way to market beer to me is via my nose. Build a brewery near me and I'll be a customer for life. The band in the commercial, Billie the Vision and the Dancers, has their music available for download by donation - the song is called Summer Cat.
